Google Ads updates cryptocurrency and related products policy

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In response to the booming crypto market, Google has modified its advertising policies, allowing cryptocurrency coin trusts to run ads with specific conditions. 

Beginning January 29, 2024, US advertisers can market crypto coin trusts on Google, but they must adhere to local laws, obtain Google certification, and meet licensing requirements. This move follows years of regulatory scrutiny and hesitation from major platforms due to concerns about the volatile nature of the crypto sector and the lack of regulatory clarity.  

Google's updated policy opens the door for cryptocurrency coin trusts, enabling advertisers to promote these financial products through Google Ads. Notably, Google emphasizes compliance with local laws and obtaining certification, reinforcing a commitment to protecting consumers and promoting responsible advertising practices in the evolving crypto landscape. We suggest you read it yourself on Google's website to properly understand this new update.

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